01
A clear offer
Gives people a specific reason to take the next step.
FACEBOOK & INSTAGRAM ADS
Facebook and Instagram ads that turn attention into enquiries.
Reach the right people with a clear offer, give them a practical next step, and connect every enquiry to a process your team can follow.
Get practical recommendations for your offer, campaign and enquiry journey.
From ad to enquiry
Facebook & Instagram→Destination→Lead capture→CRM & follow-up→Conversation
Connected from the start
A Campaign Built Around the Whole Enquiry Journey
We plan your Facebook and Instagram campaign around the full enquiry journey. The pieces we build and connect depend on your agreed package.
02
The right audience
Focuses the campaign on people and locations relevant to your service.
03
Ad copy and creative
Clear messages and relevant creative connect the offer to the people you want to reach.
04
A suitable destination
A focused landing page, instant form or WhatsApp conversation gives people a practical next step.
05
Lead capture
Collects the details needed to respond and continue the conversation.
06
Tracking and follow-up
Helps you see what happens after an enquiry and respond consistently.
Landing pages, CRM configuration, integrations and automation are scoped according to the agreed package. They are not automatically included in every advertising management fee. Advertising spend is separate from service fees.
Choose a practical next step
Three Routes From Your Ad to an Enquiry
Facebook and Instagram campaigns can lead people to different destinations. We recommend the route that fits your offer, business goal and capacity to respond.
Landing page enquiries
A focused page continues the message in your ad and gives people space to understand your service before requesting a quote, consultation or appointment. We assess your existing page first; new page work is included only where agreed.
Instant lead forms
People can submit their details within Facebook or Instagram. Suitable questions help your team understand the enquiry. We agree how leads will reach the right person and what follow-up is needed.
WhatsApp conversations
A campaign can invite people to message your business on WhatsApp. This route needs a clear offer and a team that can respond, answer questions and move the conversation forward.
The recommended route and any landing page, CRM connection or automation are agreed in scope. These options are not all automatically included. A realistic advertising budget and capacity to respond matter whichever route you use.
What changes when the journey connects
What a Connected Campaign Helps You Do
The campaign and the experience after the click should support the same business goal.
Make the next step clear
Give interested people a direct route to request a quote, book a consultation or ask about a service.
Respond to enquiries more consistently
Capture leads in one place and set up a practical follow-up process.
See more than clicks
Look at enquiries and the actions that follow, alongside campaign traffic.
Learn what to improve
Use results to refine the offer, ads, page and follow-up over time.
Results depend on the market, offer, budget and execution. We focus on building a campaign you can understand, measure and improve.
One connected customer journey
From Attention to Opportunity
Facebook and Instagram ads attract attention. A suitable destination, lead capture, CRM and follow-up help your team move an enquiry towards an appointment or sales conversation.
01 · ATTRACT
Attract
Reach relevant people with an ad that speaks to their need.
02 · CAPTURE
Capture
Give them a suitable destination and collect the details needed to respond.
03 · CONVERT
Convert
Route the enquiry to your team, record it in the agreed CRM and follow up towards an appointment or sales conversation.
04 · IMPROVE
Improve
Review campaign and lead data to find what needs work.
A campaign becomes more useful when you can follow that journey beyond the ad platform.
Our process
How We Build Your Campaign
We connect the campaign plan to what happens when a potential customer responds.
Understand the goal
We look at your service, ideal customer, service area and the action you want people to take.
Shape the offer and journey
We agree on the offer, message, placements, landing page or suitable destination and how enquiries will be handled. We confirm your capacity to respond and the package scope before building.
Build and launch
We prepare the Facebook and Instagram ads, creative and targeting, plus the destination, lead capture and tracking connections included in the agreed setup. Campaigns launch only when the setup is ready and approved.
Review and improve
We look at what people do after seeing and clicking the ads, then adjust the parts of the journey that need attention.
Built around your goal
Campaigns for Different Business Goals
The right campaign depends on the action you want a prospective customer to take.
Consultation bookings
Help prospective clients understand a service and request a conversation with your team.
Quote requests
Give people a clear way to describe what they need, so you can respond with the right information.
Local service enquiries
Reach people in the areas you serve and make it easy to call, message or submit an enquiry.
Event or training registrations
Promote a webinar, workshop or programme through a focused registration page and timely reminders.
New service launches
Introduce a specific service with a clear offer, dedicated page and measurable next step.
These are examples. The campaign should be shaped around the decision your customer needs to make.
Check the path first
Before You Increase the Ad Budget, Check the Path
More traffic can help when the route from ad to enquiry is working. If it is not, the first improvement may be somewhere else.
These checks help us decide what to build or improve before recommending how to scale a campaign.
We look at questions such as:
Does the ad make a clear promise that the landing page follows through on?
Can visitors quickly understand who the service is for?
Is the next step obvious and easy to complete?
Are enquiries reaching the right person or pipeline?
How quickly does someone respond?
Can you tell which campaigns generate useful conversations?
The Cliqworks approach
Marketing That Continues After the Click
Cliqworks plans Facebook and Instagram ads alongside the destination, lead capture, CRM and follow-up your enquiry journey needs. We look at the full route from first interest to an appointment or sales conversation.
Your agreed package defines what we configure or build. Landing pages, CRM setup and automation are not automatically included in the advertising management fee. We use the available campaign and enquiry data to guide practical improvements.
Facebook & Instagram ads
Landing page or suitable destination
Lead capture
CRM and follow-up
Appointment or sales conversation
Frequently asked questions
Facebook & Instagram Ads FAQs
Do you run both Facebook and Instagram ads?
Yes. We plan and manage campaigns across Facebook and Instagram through Meta’s advertising tools. Recommended placements depend on your audience, offer and campaign goal; every campaign does not need to use every placement.
Is advertising spend included in your management fee?
No. Advertising spend is separate from Cliqworks’ service fees and pays for media delivery on Meta. We agree the advertising budget, service fees and package scope before work begins.
Do I need a landing page?
Not always. We first assess whether your existing destination offers a clear, relevant next step. A focused landing page, instant form or WhatsApp route may be recommended depending on your offer. New landing pages and changes to an existing page are included only in the agreed scope.
Can you work with our existing ad account?
Yes, where suitable access and account conditions allow. We can review your existing Meta ad account, campaigns and tracking, then agree what to keep or improve. Access and any account issues need to be resolved before campaign work begins.
Can leads connect to our CRM or WhatsApp?
Yes, where the agreed setup and available integrations support it. Leads can be routed to a suitable CRM, team member or WhatsApp response process. CRM configuration, integrations and automated follow-up depend on the agreed package and are not included in every management fee.
Can you guarantee leads or sales?
No. Results depend on your offer, audience, competition, advertising budget, destination and follow-up. We focus on clear campaigns, useful measurement and informed improvements; we cannot guarantee sales or a fixed volume of leads.
What happens after I request my free plan?
You share information about your business, offer and goals through the Free Marketing Plan funnel. We use that context to identify practical opportunities for your campaign and enquiry journey and recommend next steps. The plan is not an instant automated report or a campaign launch. If further discussion would help, that can happen later in the process.
Ready to plan the next step?
Let’s Build a Better Path From Click to Enquiry
Tell us about your service and what you want your Facebook and Instagram advertising to achieve. Get practical recommendations for your offer, campaign and enquiry journey.
