Facebook and Instagram ads that generate more leads.

FACEBOOK & INSTAGRAM ADS

Reach the right people with a clear offer, give them a practical next step, and give your team a clear process to respond to every new lead.

Get practical recommendations for your offer, campaign and lead follow-up.

From ad to new lead

  • Facebook & Instagram

  • Dedicated Landing Page

  • Lead capture

  • CRM & follow-up

  • Conversation

The gap after the click

Running Ads Is Only Part of the Job

Facebook and Instagram advertising can bring the right people to your business, but clicks alone do not generate leads. The offer, landing page, lead capture and follow-up all play a role in what happens next.

A potential customer might click because your ad speaks to their problem. If the next page is confusing, the form asks too much, or nobody responds promptly, that interest can disappear. Paying for more traffic will not fix a broken path from click to conversation.

  • 1 Ad gets attention

  • 2 Offer must be clear

  • 3 Landing page must answer the need

  • 4 New lead needs a prompt response

Connected from the start

A Campaign Built to Generate and Follow Up With Leads

We plan your Facebook and Instagram campaign around how you attract, capture and follow up with leads. The pieces we build and connect depend on your agreed package.

  • 01

    A clear offer

    Gives people a specific reason to take the next step.

  • 02

    The right audience

    Focuses the campaign on people and locations relevant to your service.

  • 03

    Ad copy and creative

    Clear messages and relevant creative connect the offer to the people you want to reach.

  • 04

    A suitable destination

    A dedicated landing page or funnel gives people a clear offer and a practical next step.

  • 05

    Lead capture

    Collects the details needed to respond and continue the conversation.

  • 06

    Tracking and follow-up

    Helps you track new leads and follow up consistently.

Landing pages, CRM configuration, integrations and automation are scoped according to the agreed package. They are not automatically included in every advertising management fee. Advertising spend is separate from service fees.

Choose a practical next step

From Ad Click to Customer Conversation

Facebook and Instagram campaigns can lead people to different destinations. We recommend the route that fits your offer, business goal and capacity to respond.

  • Explain the offer

    Landing page leads

    A focused page continues the message in your ad and gives people space to understand your service before requesting a quote, consultation or appointment. We assess your existing page first; new page work is included only where agreed.

  • Capture details on your page

    Landing page lead capture

    Capture the details needed for a quote request or booking through a form on your dedicated landing page.

  • Start a conversation

    WhatsApp conversations

    A campaign can invite people to message your business on WhatsApp. This route needs a clear offer and a team that can respond, answer questions and move the conversation forward.

The recommended route and any landing page, CRM connection or automation are agreed in scope. These options are not all automatically included. A realistic advertising budget and capacity to respond matter whichever route you use.

What changes when the journey connects

What a Connected Campaign Helps You Do

The campaign and the experience after the click should support the same business goal.

  • Make the next step clear

    Give interested people a direct route to request a quote, book a consultation or ask about a service.

  • Respond to new leads more consistently

    Capture leads in one place and set up a practical follow-up process.

  • See more than clicks

    Track new leads, bookings and sales alongside campaign clicks.

  • Learn what to improve

    Use results to refine the offer, ads, page and follow-up over time.

Results depend on the market, offer, budget and execution. We focus on building a campaign you can understand, measure and improve.

One connected customer journey

From Attention to Opportunity

Facebook and Instagram ads attract attention. A suitable destination, lead capture, CRM and follow-up help your team turn a new lead into an appointment or sales conversation.

  • 01 · ATTRACT

    Attract

    Reach relevant people with an ad that speaks to their need.

  • 02 · CAPTURE

    Capture

    Give them a suitable destination and collect the details needed to respond.

  • 03 · CONVERT

    Convert

    Send the lead’s details to your team, record them in the agreed CRM and follow up to arrange an appointment or sales conversation.

  • 04 · IMPROVE

    Improve

    Review campaign and lead data to find what needs work.

A campaign becomes more useful when you can follow that journey beyond the ad platform.

Our process

How We Build Your Campaign

We connect the campaign plan to what happens when a potential customer responds.

Get Your Free Facebook Ads Plan →

  • 01

    Understand the goal

    We look at your service, ideal customer, service area and the action you want people to take.

  • 02

    Shape the offer and journey

    We agree on the offer, message, placements, landing page or suitable destination and how your team will respond to new leads. We confirm your capacity to respond and the package scope before building.

  • 03

    Build and launch

    We prepare the Facebook and Instagram ads, creative and targeting, plus the destination, lead capture and tracking connections included in the agreed setup. Campaigns launch only when the setup is ready and approved.

  • 04

    Review and improve

    We look at what people do after seeing and clicking the ads, then adjust the parts of the journey that need attention.

Built around your goal

Campaigns for Different Business Goals

The right campaign depends on the action you want a prospective customer to take.

  • Consultation bookings

    Help prospective clients understand a service and request a conversation with your team.

  • Quote requests

    Give people a clear way to describe what they need, so you can respond with the right information.

  • Leads for local services

    Reach people in the areas you serve and make it easy to call, message or request a quote.

  • Event or training registrations

    Promote a webinar, workshop or programme through a focused registration page and timely reminders.

  • New service launches

    Introduce a specific service with a clear offer, dedicated page and measurable next step.

These are examples. The campaign should be shaped around the decision your customer needs to make.

Check the path first

Before You Increase the Ad Budget, Check the Path

More traffic can help when your ads and landing pages are generating leads. If it is not, the first improvement may be somewhere else.

These checks help us decide what to build or improve before recommending how to scale a campaign.

  • We look at questions such as:

    Does the ad make a clear promise that the landing page follows through on?

    Can visitors quickly understand who the service is for?

    Is the next step obvious and easy to complete?

    Are new leads reaching the right person and being recorded in your CRM?

    How quickly does someone respond?

    Can you tell which campaigns generate useful conversations?

The Cliqworks approach

Marketing That Continues After the Click

Cliqworks plans Facebook and Instagram ads alongside the landing page, lead capture, CRM and follow-up your business needs. We look at the full route from first interest to an appointment or sales conversation.

Your agreed package defines what we configure or build. Landing pages, CRM setup and automation are not automatically included in the advertising management fee. We use the available campaign and lead data to guide practical improvements.

  • Facebook & Instagram ads

  • Landing page or suitable destination

  • Lead capture

  • CRM and follow-up

  • Appointment or sales conversation

Frequently asked questions

Facebook & Instagram Ads FAQs

Do you run both Facebook and Instagram ads?

Yes. We plan and manage campaigns across Facebook and Instagram through Meta’s advertising tools. Recommended placements depend on your audience, offer and campaign goal; every campaign does not need to use every placement.

Is advertising spend included in your management fee?

No. Advertising spend is separate from Cliqworks’ service fees and pays for media delivery on Meta. We agree the advertising budget, service fees and package scope before work begins.

Do I need a landing page?

Yes. We direct advertising traffic to a dedicated landing page or funnel with a clear offer and lead capture or booking step. We can assess an existing page; new page development and changes are included only when agreed in scope.

Can you work with our existing ad account?

Yes, where suitable access and account conditions allow. We can review your existing Meta ad account, campaigns and tracking, then agree what to keep or improve. Access and any account issues need to be resolved before campaign work begins.

Can leads connect to our CRM or WhatsApp?

Yes, where the agreed setup and available integrations support it. Leads can be routed to a suitable CRM, team member or WhatsApp response process. CRM configuration, integrations and automated follow-up depend on the agreed package and are not included in every management fee.

Can you guarantee leads or sales?

No. Results depend on your offer, audience, competition, advertising budget, destination and follow-up. We focus on clear campaigns, useful measurement and informed improvements; we cannot guarantee sales or a fixed volume of leads.

What happens after I request my free plan?

You share information about your business, offer and goals through the Free Marketing Plan funnel. We use that context to identify practical opportunities for your campaign and lead follow-up and recommend next steps. The plan is not an instant automated report or a campaign launch. If further discussion would help, that can happen later in the process.

Ready to plan the next step?

Let’s Turn More Ad Clicks Into Leads

Tell us about your service and what you want your Facebook and Instagram advertising to achieve. Get practical recommendations for your offer, campaign and lead follow-up.

Cliqworks helps service businesses get found, generate more leads and follow up consistently. We connect your marketing, website and lead management to help turn more leads into customers.

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